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الصفحة الرئيسية> مدونة> "Smart Retail White Paper": What should be paid attention to from the concept to the landing of new retail?

"Smart Retail White Paper": What should be paid attention to from the concept to the landing of new retail?

January 02, 2022
The Boao Forum for Asia has recently come to a successful conclusion. At the sub-forum on "How Smart Industry Serves a Better Life", the opening work of the Smart Finance Institute "2018" Better Life "Smart Retail White Paper" attracted the most attention from smart retail industry players.
This "Smart Retail White Paper" based on the development status of the Internet retail industry surveys the practices of Suning, Alibaba, JD.com and other companies in smart retail, and comprehensively analyzes the changes in this smart industry and the opportunities that may exist in the future And risks, objectively demonstrated the smart retail ecosystem of China for consumers, entrepreneurs, industry experts and media experts.
As one of the benchmarks of the smart retail industry, Suning.com achieved operating income of RMB 187.9 billion last year, a year-on-year increase of 26.48%. It can be seen that the smart retail model pioneered by Suning has entered the stage of implementation and rapid development from concept, with outstanding results.
苏宁首家无人店“苏宁Biu”.jpg
Suning's first unmanned store "Suning Biu"
Sun Weimin, vice chairman of Suning Tesco, said that the digitization of retail elements, that is, the digitization of users, commodities, and payments. "Users have registered their accounts and they have already been digitized. The digitization of commodities is reflected in the evolution of traditional barcodes to two-dimensional codes and RFID. With new retail smart hardware, the entire payment and settlement link can be completed in a contactless batch." As an example, the intelligent pick-up machine can realize intelligent interactions such as scanning code to open the door, commodity release identification, automatic deduction, etc., and shopping payment can become more convenient.
天波智能取货柜,适用于多种应用场景.jpg
Tianbo intelligent pickup container, suitable for a variety of application scenarios
In addition to intelligent hardware, from the perspective of the entire operation layout, Suning integrates online and offline ordering, distribution and after-sales service. The online part provides consumers with more convenient functions, and the offline part takes advantage of physical stores. The above parts complement each other and form a complete service closed loop. In addition to understanding the consumption habits of members, it can create conditions for more accurate marketing and personalized services.
It is predicted that in the era of smart retail, the production relationship will evolve from "production, sales, use" to "use, sales, production". Through intelligent perception, smart retailers anticipate consumer demand ahead of time and pass it on to manufacturers. Manufacturers provide products and services in a customized manner based on feedback information.
It can be said that the "revolution" of smart retail is not only reflected in the concept and format, but also in the supply chain, scenarios, marketing and other aspects.
Since 2017, the retail industry has entered a turbulent era of great changes. Unmanned convenience stores, unmanned shelves and other new retail formats have emerged in an endless stream. But where is the next outlet in the retail industry? The white paper believes that technology will play a decisive role in the future development direction. Although RFID, artificial intelligence, chatbots, image search, and blockchain are still in the early stages of application, they have great potential.
Brand introduction: Tianbo Smart Hardware focuses on building open smart hardware customized solutions. The products include handheld Android smart terminal series, desktop Android smart terminal series, and cabinet Android smart terminal series. Provide one-stop smart hardware customized solutions. There are successful cases in catering, tourism, hotels, logistics, retail, department stores and other industries.
Tag: Smart Retail 丨 Tianbo Intelligent Hardware Customization + 丨 Suning 丨 Boao Forum for Asia 丨 Smart Cash Register 丨 RFID 丨 Unmanned Shelf 丨 Unmanned Store 丨 Alibaba
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